Tag Archives: email marketing facts

Simple Ways to Improve Email Deliverability

Email has always been the greatest source of revenue for marketers, businesses and Internet retailers but deliverability is the toughest topic that always stays on top of discussion. Quite a lot number of retailers are evading some words that spammers … Continue reading

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Dos and Don’ts in Email Marketing

While you are running an email campaign, you should have enough knowledge on what are the things to avoid. Jim Cecil, president of Nurture Marketing, says it best “Email is one of the most powerful and yet one of the … Continue reading

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Prepare Your Email Marketing For 2012

Email Marketing has become one of the best practices for ongoing and consistent communications with customer. It is something that goes beyond advertisement; it is a way to show your sincerity to your customer, and the best way to initiate … Continue reading

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Email Conversion Rates have Increased 16.1 Percent in the Last Two Years

There has been a lot of buzz in the market about the future of direct marketing, especially email marketing. Many even went to the extent declaring its death by the end of 2011. However, defying all speculation, email marketing has … Continue reading

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Email Conversion Increases up to 16% During the Holidays! Are You Prepared?

Holidays are undoubtedly the best time for email marketers as a majority of them are likely to witness up to two fold increase in open rates. This is the time when people feel relaxed and spare their expensive time to … Continue reading

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Email Marketing in 2011: Industry Facts and Statistics

According to Direct Marketers Association, email marketing has an average return on investment of $43.52 for every dollar spent which is expected to reach $44.25 by the end of 2011. Forrester Research reports that investment in email marketing will grow … Continue reading

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Not Just Plain Email Marketing

Email is not just an ordinary form of marketing; therefore should be taken seriously and given due and fair consideration. Email marketing must use every vehicle, idea and methodology to create a buzz, creating interests among prospects and engaging existing … Continue reading

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Top Ten Email Marketing Mistakes

Email marketing is one of the cheapest and fastest forms of online marketing. If planned and handled correctly, it could be highly productive. Unfortunately, there are a very few marketers who spend time and effort to create a well-thought-out plan … Continue reading

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Facebook CAN NOT Bring An End To Email

There is a buzz around that Facebook will make email extinct! Some even claimed that it was quite likely to happen by the end of the year 2011. Most of us don’t realize that whenever there is buzz around a … Continue reading

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E-mail vs. social media: which has taken over which?

“E-mail vs. social media” has now become the hottest topic ever to discuss. A number of people amplify on social media for its effectiveness in comparison to email marketing. On the other hand, some people have defended email marketing and … Continue reading

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