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Simple Ways to Improve Email Deliverability
Email has always been the greatest source of revenue for marketers, businesses and Internet retailers but deliverability is the toughest topic that always stays on top of discussion. Quite a lot number of retailers are evading some words that spammers … Continue reading
Email Conversion Rates have Increased 16.1 Percent in the Last Two Years
There has been a lot of buzz in the market about the future of direct marketing, especially email marketing. Many even went to the extent declaring its death by the end of 2011. However, defying all speculation, email marketing has … Continue reading
Email Marketing Reporting 101
Any email campaign you send is bound to result in lots of data. Analyzing how successful your campaign was is up to you and your business objectives. Don’t work too hard – try using a combination of common email statistics! … Continue reading
Why Email Marketing Is Better Than Social Media?
Email marketing is undeniably superior to social media marketing and is well capable of exceeding the expected result and attracting new customers. It directly hits the right place at right time and assures most promising number of viewers. In social … Continue reading
Things to Take Care of while Designing Email for Mobile Devices
With an ever growing population opening emails on mobile and smart phones devices across the United States and other parts of the world; it’s time marketers ensured their email marketing design rendered on mobile devices. They need an entirely different … Continue reading
Email Marketing: As Effective As Ever
With growing number of people spending time on social networks such as Facebook, Twitter, LinkedIn and more; there is a lot of buzz around email marketing and its relevancy in the year 2011. Little do I wonder why some businesses … Continue reading
Why to use video in email marketing?
Today, acknowledging the effectiveness of email marketing, businesses of all types and sizes use it to communicate and exchange information with their existing and prospect customers. Over the years, email communication has evolved and is not limited to sharing information … Continue reading
Tips to Improve E-mail Deliverability
Almost all e-mail marketers find email deliverability a nuisance. A couple of years ago, they would just focus on avoiding spammy words, template design and content. Today, since all email service providers are emphasizing on reputation based SPAM filtering; even … Continue reading
Significant points of drafting email marketing letters
Marketing is the foundation of any business’s existence. With the advancement of technology, business has taken a new form and medium of expression. In this digital age, e-mail is one of the most significant aspects of e-commerce activities. In spite … Continue reading
General email usage
According to various sources and numerous estimates about email traffic, email has proved to be the most reliable and efficient tool of marketing communications. In April 2009, Pew Internet and American Life Project data revels that 90% of the US … Continue reading