- According to Direct Marketers Association, email marketing has an average return on investment of $43.52 for every dollar spent which is expected to reach $44.25 by the end of 2011.
- Forrester Research reports that investment in email marketing will grow from $1.3 billion in 2010 to $2 billion by 2014.
- A survey conducted in December 2009 by ExactTarget indicates that more than 50% of consumers make purchases as a direct outcome of email. It also drives more ROI than any other channel including social media and PPC advertising.
- In its 6th Annual Consumer Email Study, DoubleClick revealed that as many as 90% of consumers go online to send and receive emails everyday. At present, the average US consumer receives 361 emails every week which is a 20% increase since 2004.
- At an average, each US Internet users engages with 11.8 brands via email, compared to 9.4 brands through facebook and only 7.9 brands through twitter. –-ExactTarget “Subscribers, Fans, and Followers: The Social Profile” (2010)
- As many as 42% consumers said that they preferred receiving promotional emails from companies. Econsultancy “How We Shop in 2010: Habits and Motivations of Consumers” (2010)
- In 2010, a leading marketing research firm, Merkle reported that consumers who received direct mail as well as email on average contributed $17 in revenue and $4 in margin per household.
- Smith-Harmon in a study titled “Retail Email Unsubscribe Benchmark Study” reports that Friday is the most popular day of the week to send out promotional emails. About 42% of the US Online Retailers send at least one promotional email on every Friday.
- At least 64% of US and UK internet users want marketers to demonstrate knowledge of the types of products or services they like in email marketing messages. Most of the consumers showed concern on receiving irrelevant or poor quality emails. -e-Dialog “Manifesto for E-mail Marketers: Consumer Demand Relevance” (2010)
- Disregarding popular belief that email marketers were offended by the strong presence of social network channels, MarketingSherpa in a study called “Email Marketing Benchmark Survey” reported that as many as 80% of marketers believed that social sharing extended the reach of email content to new markets and 78% believed it improved brand reputation and awareness.
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Nice writing style. I look forward to reading more in the future especially on email deliverability.
The statistics are highly encouraging. There are people around spreading rumors and predicting the death of email since 2007. They will now keep their mouth shut. The success of Groupon, Amazon and Ebay is self evident that email is very much alive and kicking.
It was a nice read
I am an email marketer and I have been promoting a couple dozen companies for almost a decade now. Nothing has changed except for the attitude of people toward email marketing. Today, there is a growing number of people who prefer receiving promotional emails and are eager to have their say……
Email marketing is tied to inbound marketing inbound brings in the leads email nurtures them and sends them back to the website or landing……..
Technology now allows your subscribers to read your email from their mobile devices. By using less images and smaller images, as well as writing shorter letters, your messages will be easier to read on a mobile phone
Email marketing is still potential at developing countries because of traditional communication with customers such as TVC, newspapers, magazine, leaflets…so all those countries become a potential market for marketer
The result of research extremely impressive.Should it show details of most companies use email marketing like mean way for business?