Category Archives: Email Marketing Tips

Dos and Don’ts in Email Marketing

While you are running an email campaign, you should have enough knowledge on what are the things to avoid. Jim Cecil, president of Nurture Marketing, says it best “Email is one of the most powerful and yet one of the … Continue reading

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Prepare Your Email Marketing For 2012

Email Marketing has become one of the best practices for ongoing and consistent communications with customer. It is something that goes beyond advertisement; it is a way to show your sincerity to your customer, and the best way to initiate … Continue reading

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Ten Most Effective Email Marketing Tips for the Holiday Season

A Holiday email campaign is probably the most wonderful idea to stay connected with your customers and clients. Yes, it is the appropriate time to take action for your business or organization. In this article, we will plan rather than … Continue reading

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Not Just Plain Email Marketing

Email is not just an ordinary form of marketing; therefore should be taken seriously and given due and fair consideration. Email marketing must use every vehicle, idea and methodology to create a buzz, creating interests among prospects and engaging existing … Continue reading

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Email Marketing: As Effective As Ever

With growing number of people spending time on social networks such as Facebook, Twitter, LinkedIn and more; there is a lot of buzz around email marketing and its relevancy in the year 2011. Little do I wonder why some businesses … Continue reading

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Why to use video in email marketing?

Today, acknowledging the effectiveness of email marketing, businesses of all types and sizes use it to communicate and exchange information with their existing and prospect customers. Over the years, email communication has evolved and is not limited to sharing information … Continue reading

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Tips to Improve E-mail Deliverability

Almost all e-mail marketers find email deliverability a nuisance. A couple of years ago, they would just focus on avoiding spammy words, template design and content. Today, since all email service providers are emphasizing on reputation based SPAM filtering; even … Continue reading

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E-mail vs. social media: which has taken over which?

“E-mail vs. social media” has now become the hottest topic ever to discuss. A number of people amplify on social media for its effectiveness in comparison to email marketing. On the other hand, some people have defended email marketing and … Continue reading

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Rules of Email marketing:

Rule1: Give a value to email marketing Email marketing should have a value. Under the pressure of getting maximum response in one hit or getting a big sale at one try, marketers frequently make mistake of sending messy subject line … Continue reading

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Email Marketing and maintaining the flow

The goal of any form of marketing activity is to share faithful relationship with customers and maintain a consistent conversation to keep them updated. When it comes to ROI, Email Marketing has no single alternative. Industry experts firmly recommend Email … Continue reading

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