Category Archives: Email Marketing

Simple Ways to Improve Email Deliverability

Email has always been the greatest source of revenue for marketers, businesses and Internet retailers but deliverability is the toughest topic that always stays on top of discussion. Quite a lot number of retailers are evading some words that spammers … Continue reading

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Dos and Don’ts in Email Marketing

While you are running an email campaign, you should have enough knowledge on what are the things to avoid. Jim Cecil, president of Nurture Marketing, says it best “Email is one of the most powerful and yet one of the … Continue reading

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Prepare Your Email Marketing For 2012

Email Marketing has become one of the best practices for ongoing and consistent communications with customer. It is something that goes beyond advertisement; it is a way to show your sincerity to your customer, and the best way to initiate … Continue reading

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Email Conversion Increases up to 16% During the Holidays! Are You Prepared?

Holidays are undoubtedly the best time for email marketers as a majority of them are likely to witness up to two fold increase in open rates. This is the time when people feel relaxed and spare their expensive time to … Continue reading

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Ten Most Effective Email Marketing Tips for the Holiday Season

A Holiday email campaign is probably the most wonderful idea to stay connected with your customers and clients. Yes, it is the appropriate time to take action for your business or organization. In this article, we will plan rather than … Continue reading

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Email Marketing Reporting 101

Any email campaign you send is bound to result in lots of data. Analyzing how successful your campaign was is up to you and your business objectives. Don’t work too hard – try using a combination of common email statistics! … Continue reading

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Five Quick Tips to Make Email Marketing Better

1. Permission-based email marketing: The goal of your marketing is to instill interest in customers about your products and services. Email marketing is definitely the most powerful tool for your business growth. On the other hand, if used incorrectly; it … Continue reading

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What is The Value of an Email Address Today?

While using email marketing, the very first question comes to our mind —to what extent is email marketing effective and how much it is worth to your business? Well, a simple demonstration can reveal the real power of email marketing. … Continue reading

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Why Email Marketing Is Better Than Social Media?

Email marketing is undeniably superior to social media marketing and is well capable of exceeding the expected result and attracting new customers. It directly hits the right place at right time and assures most promising number of viewers. In social … Continue reading

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Email Marketing in 2011: Industry Facts and Statistics

According to Direct Marketers Association, email marketing has an average return on investment of $43.52 for every dollar spent which is expected to reach $44.25 by the end of 2011. Forrester Research reports that investment in email marketing will grow … Continue reading

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