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Email Marketing in 2011: Industry Facts and Statistics
According to Direct Marketers Association, email marketing has an average return on investment of $43.52 for every dollar spent which is expected to reach $44.25 by the end of 2011. Forrester Research reports that investment in email marketing will grow … Continue reading
Posted in Email Marketing, Email Marketing Facts
Tagged email marketing, email marketing facts
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Not Just Plain Email Marketing
Email is not just an ordinary form of marketing; therefore should be taken seriously and given due and fair consideration. Email marketing must use every vehicle, idea and methodology to create a buzz, creating interests among prospects and engaging existing … Continue reading
Things to Take Care of while Designing Email for Mobile Devices
With an ever growing population opening emails on mobile and smart phones devices across the United States and other parts of the world; it’s time marketers ensured their email marketing design rendered on mobile devices. They need an entirely different … Continue reading
Email Marketing: As Effective As Ever
With growing number of people spending time on social networks such as Facebook, Twitter, LinkedIn and more; there is a lot of buzz around email marketing and its relevancy in the year 2011. Little do I wonder why some businesses … Continue reading
Top Ten Email Marketing Mistakes
Email marketing is one of the cheapest and fastest forms of online marketing. If planned and handled correctly, it could be highly productive. Unfortunately, there are a very few marketers who spend time and effort to create a well-thought-out plan … Continue reading
Why to use video in email marketing?
Today, acknowledging the effectiveness of email marketing, businesses of all types and sizes use it to communicate and exchange information with their existing and prospect customers. Over the years, email communication has evolved and is not limited to sharing information … Continue reading
Tips to Improve E-mail Deliverability
Almost all e-mail marketers find email deliverability a nuisance. A couple of years ago, they would just focus on avoiding spammy words, template design and content. Today, since all email service providers are emphasizing on reputation based SPAM filtering; even … Continue reading
Facebook CAN NOT Bring An End To Email
There is a buzz around that Facebook will make email extinct! Some even claimed that it was quite likely to happen by the end of the year 2011. Most of us don’t realize that whenever there is buzz around a … Continue reading
Posted in Email List, Email Marketing Facts
Tagged email marketing facts, Facebook vs Email
1 Comment
E-mail vs. social media: which has taken over which?
“E-mail vs. social media” has now become the hottest topic ever to discuss. A number of people amplify on social media for its effectiveness in comparison to email marketing. On the other hand, some people have defended email marketing and … Continue reading
Email Marketing helps uplift small businesses
If you are running a small or start-up company and thinking of getting highest return on investment, email marketing is the solution for you. If planned and executed well, it is one of the most effective and quickest ways of … Continue reading