2014 is on its edge to say goodbye, now it’s the right time to evaluate the accomplishment from our past marketing efforts and take care of the areas that did or did not help us much. Joe Chive, VP of Sales and Marketing Email-List.Com, outlines some tips that may help you prepare a better email marketing strategy for 2015.
Set your Goals before you Start
Setting a marketing goal shall remain the most important task, so start by knowing where you stood in the year 2014 and where you’d want to be by the end of the next year. Even if your marketing had a good impacts, they can still be enhanced and improved for better results which is exactly the motto of your email-marketing efforts.
Develop an Effective Email-Marketing Strategy
After determining your marketing objectives, spend some time on understanding the current industry trends, some chief tips can help you for developing your email strategy for 2015:
Mobile is a top priority: Considering the increasing number of mobile users every year, you can assume a significant section of your prospects are quite likely using smartphones or tablets to read your emails and in such case if your emails aren’t mobile-friendly, customers will naturally take no interest there. That means you are at risk of losing your mobile subscribers and business. Therefore, make sure your emails appear great and have responsive design, are easy to read and interact with. Make sure you test your mail and double sure how they open on mobile devices, desktops, laptops.
Personalization: Personalization is to provide highly relevant marketing communications to each section. It has its distinctive way into every aspect of digital marketing, as it pays off with higher conversion rate. Email marketing with highly customized contents for different segments should be in your priority list.
Ensure you’ve combined content marketing with lead-generation strategies: It’s another important area to take care of – creating strong and compelling content marketing tactics with lead-generation strategy inside. If your email lists are experiencing attrition such as unsubscribes, bounces, and inactive users, it clearly means your content marketing strategy isn’t persuasive. Make sure that your email content includes email newsletters, blog posts, webinars, videos, and more. Your demographic data and market research can give you the ideas of the character attributes of your perfect prospects and customers. You can prepare your content accordingly to keep your old customers engaged and capture new leads.
Push email-marketing efforts by integrating it with website: What do you do when your customers leave their shopping carts without purchasing? Do you try to communicate with them in any way? This attempt might recover your missing sale; so, never let go of such huge opportunity because customers who reached the shopping cart were definitely interested but couldn’t complete the order for some reason. May be you can create a shopping-cart recovery email that actually can trigger them to visit your website again.
Successful execution of an email-optimization process: It’s very important to be cautious to continuously and consistently improve your email elements that include simple design, personalized contents, subject lines, headlines, calls to action, landing pages, frequency, and more. It actually helps you analyze your email-marketing success and determine what works best for you.
Think of some more based of your company’s interest and try them out if they work.
Best of luck for your 2015 email-marketing missions.