Email has always been the greatest source of revenue for marketers, businesses and Internet retailers but deliverability is the toughest topic that always stays on top of discussion. Quite a lot number of retailers are evading some words that spammers mostly use in the expectations of receiving some more positive responses; however, some recent researches have revealed that content will have least impact on email deliverability rate.
There are some simple modifications you can cleverly bring in your email campaigns. The very first is to avoid too many images of big sizes. Images are recommended to use but excessive numbers in email content not only trigger spam but also give a feeling of blocking them all. And the second suggestion is to not use ‘from name’ which is also responsible for spamming as it contains letters and some symbols.
Ensure your ISP is not on a blacklist. Today, the chances of abusing your server and auto responders by spammer have drammatically increased. Make sure that your are not the victim. Talk to your ISP today.
If you usually send emails from your own server, make sure you send them from the same IP address. On the other hand, if you use email service provider, better get a dedicated IP by paying some bucks. It dramatically improves deliverability because on shared webhost, there are many clients/websites on the same IP address. In other words, you are likely to be affected by other clients’ email marketing activities and reputation.
Retailers should give a spam button so that recipients can understand that email is from a legitimate company.
Put unsubscribe link somewhere at the top: Most of the email marketers deliberately put the unsubscribe link at the bottom or somewhere in the middle, which irritates the unimpressed first time readers and the unhappy subscribers. If they find the link visible on the top, they click and unsubscribe. A small change can help you reduce spam complaints.
Start sending White List Reminder!There are some ISPs who count the number of recipients who added your email address to their address book or white list showing sign of faith and trust. Therefore, start encouraging your recipients to add you to their address book.
Avoid Spam-like words such as Free, Free Coupon, guarantee, assure, gift, credit card, sex etc.
The tips above are easy to implement. You just need to give it an honest try. You will definitely feel the difference and see the deliverability going up. .